Wednesday, November 24, 2004

linking linking

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Power is to be able to always do what you must do, and not do what you should not do. Well, Jazar is now powerful, so we can aford to do so. What does that mean? Well It means that we have decided to stop using all the spam technics - yes no more spam. And to prove that, I'll guaranty that when our site is released, it will not take us more than 3months before ranking on the first page of google for the keywords :

affordable content management system

Mmmmh, a bit ambitious, given the fact that there are only big names on the first page .. www.cmswatch.com, postnuke, etc ... let's see in 6 months time!

Now. How do we achieve this. Quite simple! just by using the following check list:

  • Choose quality over quantity. Link quality carries more weight than quantity. Spend time getting the highest quality links pointing to your site. One of search engine spammers' biggest sales pitches is, "Get millions of links to your site." Don't fall for that arcane, useless pitch.
  • Begin with Web directories. Yahoo Directory and Business.com are two reliable places for high-quality links. Both require annual submission fees. If their links don't positively affect your site's link development, don't renew.
  • Harness online publicity. How-to tips, helpful articles, even useful press releases often garner links from other Web sites. Publicity is usually part of a company's overall marketing plan, so harnessing these resources for link development can be a simple task.
  • Use blogs and forums wisely. Blogs and forums can call attention to useful information on your own site.
  • Use search engines to research link development. Look at competitors' sites to determine their link development strategy. It can help you with your own. What newspapers and media outlets do they use for online publicity? What Web directories link to their sites? No link popularity checker ("link:domain.com" in Google, "linkdomain:domain.com" in Yahoo) can substitute for doing the research yourself.

That's it - the strategy is there. Now, let's talk about the tactics ... a bit later!

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