Shopping Gender

America Online, Inc. announced a study that found women do most shopping online but men outspend them.

AOL's "Online Shopping Cities" survey found men plan to spend up to 15 percent more online this holiday season than women, 326 dollars for men vs. 284 dollars for women.

The survey uncovered these facts about men who shop online:
• Research or browse online an average of 31 times a month vs. 22 times for women
• Make 20 percent more purchases online each month than women
• 42 percent shop for luxury goods online vs. 35 percent of women

"Thanks to these survey findings, everyone now knows that men are closet shoppers, so long as they don't have to get out of their comfortable chairs to do it. While women do represent the majority of online shoppers, men are outspending them. And, more than that, they are no longer just shopping online for the convenience, now they are also researching and browsing and comparing prices," says Bob Hayes, vice president and general manager, AOL eCommerce.