Some interesting figures here (different according vertical market).They're aggregated from Fireclick's actual Web analytics retail customers, spanning December 1, 2003, to March 1, 2004:
Vertical ¦ Conversion Rate (%)
Catalog ¦ 6.1
Specialty stores ¦ 3.9
Fashion/apparel ¦ 2.2
Travel ¦ 2.1
Home and furnishing ¦ 2.0
Sport/outdoors ¦ 1.4
Electronics ¦ 1.1
All verticals ¦ 2.3
Source: Fireclick Index
These figures are very useful to help you building your business plan. but they cannot be used as stand alone for your analytics.
I prefer to have 1000 visitor/day and 2% conversion rate, rather than 100 visitors/day and 10% conversion rate.
but then, you have to take into account average value of your basket, etc ...
Conclusion: conversion cannot be used alone, and must be combined with other indicators prior initiating any "marketing" action. It is a strong indicator though, and can be used alone to convince people that your site or project is on the right track. A 2% conversion rate means that your site has got the potential to sell - this is a very strong argument to convince people investing in your project.
1 comments:
thanks for your comment on my msn space :)
and the Chinese Tool is pretty cool!
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