welcome to open marketing!

there was open source - welcome to open Marketing - I find the idea brilliant:
running a marketing campaign for 12 weeks, focus on a specific product and deliver open results and analysis - http://www.imediaconnection.com/content/6086.asp

Internet is an "open" market, and change the way we are thinking - the first industrial revolution was a new era for services. Internet bring a new revolutions - revolution of the information. Everybody has now access to extended information about everything, at very low cost. Experts cannot rely only on their knowledge to market themselves ... this knowledge is now available to anyone - instead, people will have to focus on their "savoir faire".

I look forward to seing how the experiment goes:
"
As such, we're going to be doing 11 different tests, divided into four phases.
Phase 1: Strategic Foundation
Phase 2: Tactical Drivers
Phase 3: Emotional Drivers
Phase 4: Extended Analysis
"

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