back to SEO basics

A friend of mine asked me to make his site ranking well for 5 combination of keywords. I then asked:
- do you use these keywords in your copies: no
- how many pages have you got on your site: 5

Before thinking about marketing your site in search engines, think about how to market a book. Would it be easy to market a book of 5 pages, and try to reach people looking for specific themes not even explicetely anywhere in the pages? no.

Well my first advice was: build some content around these keywords, categorise the content, use syndication and free articles, or better pay some copywriters to write articles about this theme. I gave him a couple of advice about how to organise the actual info on the site, and that was it - once this is done, use your network to request a few deep links to this content, and watch your ranking.

If the keywords are not too competitive, this should be enough.