online shopping new figures

About 50% of US web users see the internet as their main source of shopping information. But then half of them admit that it is mainly for products/price comparison. they would then prefer to go to the brick & mortar shop to finalise the purchase. what prevents them to shop directly online.
Main areas of concern are:

• security fears appear to be taking on more importance. Sixty percent of respondents said they were concerned about whether their credit card information would be secure, up from 52 percent last year.
  
• privacy (cited by 50 percent)
  
• shipping charges (41 percent)
  
• product quality (37 percent)
  
• return policies (28 percent).

If you are setting up an e-commerce site, these are the points you need to address, and focus your communication on. To get a good conversion rate, make sure that you reinsure the client about security & privacy, make shipping charges and return policies easily accessible, and spend a bit of your time writing nice description & provide nice photos...and then you can start tackling merchandising, branding, etc ..