PR lessons

Got this from doyourownpr.com, and good opportunity to keep it somewhere (I haven't got any room left on my wall where to pin the 10 rules)

1. Remember relationships are the key to successful PR. It's better to concentrate on a small number of key publications than to spread yourself too thinly and go for the mass market.

2. This is the point when you need to think about integrating PR into your business. Be realistic about what you will be able to do in the future and assess whether you need to let some of the control go and take on a PR agency, freelancer or even bring in a team member to handle PR and marketing.

3. Regularly assess your online PR - are you getting the click-throughs you need? And if so where are they coming from? Learn to read your stats and you'll know where to focus your attention.

4. Ensure that your PR runs like clockwork. Make sure that something goes out to the press at least every other month.

5. The more content on your website, the more likely journalists will find you through the search engines.

6. On the same theme, having a press page where they can access your press releases and download photos will save you time and effort and look professional.

7. Keep pushing your comfort zone. If you haven't considered talking on the radio before, take the plunge and really push for becoming a guest on a talk show.

8. Set times for regular PR brainstorming sessions with staff.

9. Use your cuttings - create a cutting folder to show potential clients, frame them and put them on office walls and use them in your marketing literature.

10. If you do take on a PR company they can only be as good as the information you provide you with so make sure you build a strong relationship and keep tabs on what they are doing for you.