Link building requires dedication and consistent effort. It is the most difficult, time-consuming and important task an SEO performs to get a website ranked well. Certain strategies are well known to SEOs, while others are in the realm of the experts or forward-thinkers who puzzle them out.
1) Directories
see List of SEO Directories. When submitting to directories, make sure to vary anchor text and try to use your keywords in the description and title fields as naturally as possible. A good SEO should be able to obtain between 75-150 unique backlinks just from directories.
2) Top Competition
This tactic can help you generate the most visitors to your site. Search Yahoo, Google, MSN and the other search engines for each of your important keyword phrases and make a point of attempting to get a link from each page. this can be very time-consuming, but also exceptionally worthwhile. Even if your site doesn't get ranked much higher, each link from a site that ranks in the top 20 will bring direct, targeted traffic.
3) Link Searches
This old technique has been honed to a science by many SEOs, but there is always room to improve. The goal is to use Google/Yahoo to search for pages that lets you add a link (reciprocal, paid, etc.) that already have your keyword or some closely related content on them. Often these searches turn up smalltime site operators with reciprocal link directories managed by 3rd party software. Don't overlook these, and make sure you submit. The following searches are worthy of being tried, but feel free to experiment:
intitle:add+url "keyword phrase"
intitle:submit+site "keyword phrase"
intitle:submit+url "keyword phrase"
intitle:add+site "keyword phrase"
intitle:add+your+site "keyword phrase"
intitle:directory "keyword phrase"
intitle:list "keyword phrase"
intitle:sites "keyword phrase"
All of the above searches can be used without the intitle to give even more results. As with other link building processes, these are tedious and time-consuming, but it is critical to stay focused on finding quality, relevant links. When using this method, make sure you note which other sites the page is linking to and what text content is listed. If it fits well with your content, don't worry if the page is PR0 (specially now that PageRank seems to have gone for good!).
4) Usurping Competitors' Links
Although this may sound unseemly, it is one of the most effective ways to build links, and is commonly practiced. The goal is to find as many domains and pages as possible that link to your competitors' sites and get those sites to link to you as well. This is often easier than it sounds, because the site is already linking out to people in your industry. Money, services, links or simple requests are all used to get the job done.The most effective ways to find your competitors' links are listed below:
At Yahoo! type linkdomain:url.com -site:url.com
At MSN's techpreview type link:url.com -site:url.com
At Yahoo! type link:http://www.url.com
At Google type "url.com" -site:url.com
These are typically the most reliable way to find the sites and pages that link to your competitors and, incidentally, those sites which link to you. Remember to be as courteous, direct and friendly as possible. Don't forget how effective non-electronic methods of communication can be - phone, letters, etc.
5) Article Writing & Submission
Writing unique, valuable content about your subject matter for your own site is the most critical piece of on-site SEO. But, it can also be a fantastic way to generate quality links from other sites. Many existing websites are designed around hosting the content of others and providing links back to them. I have listed some of the biggest 3rd-party article hosting sites below.General Articles - These cover a wide range of subjects and will accept submission on many topics:
Idea Marketers - http://www.ideamarketers.com/writers.cfm
Buzzle.com - http://www.buzzle.com/secure/become-editor.asp
EBooksnBytes - http://www.ebooksnbytes.com/articles/submit.shtml
Article Central - http://thewhir.com/find/articlecentral/suggest.asp
Go Articles - http://www.goarticles.com/ulogin.html
EzineArticles - http://ezinearticles.com/submit/
AMAzines - http://amazines.com/
Article City - http://www.articlecity.com/article_submission.shtml
BPubs.com - http://www.bpubs.com/cgi/add.cgi
Business Know-How - http://businessknowhow.com/newsletter/articleguidelines.htm
WWIO - http://www.certificate.net/wwio/ideas.shtml
About.com - http://sbinformation.about.com/library/blsubmission.htm (note, this is just of many places on the site where you can submit articles - choose the subject that best matches your site)
NetterWeb.com - http://www.netterweb.com/articles/
Simply Search 4it - http://www.simplysearch4it.com/article/addart.php
Vector Central Marketing - http://www.vectorcentral.com/articles-form.html
Learning Folder - http://www.learningfolder.com/SubmitArticle.aspx
Knowledge Bed - http://www.knowledgebed.com/submission.html
Article Insider - http://www.articleinsider.com/start.php
Articles that Sell - http://www.articlesthatsell.com/submityourarticle.htm
Smart Ads - http://www.smartads.info/articles/
Writing Career - http://www.writingcareer.com/freearticles-submit.html
These are just some of the thousands of sites that offer the ability to spread your content around the web. Additional sites on your specific topics can be found using the search engines. Especially prevalent are sites offering content in website marketing & technology - there are hundreds of sites that deal in content on these issues.
6) Forums & Online Communities
Generating links through forums is often considered spam, but forums are valuable tools for link builders as long as the proper methods are employed. The forum signature of a member is certainly a fair place to promote your site, and while doing so may not provide a worthy backlink in the search engines' eyes, it does offer visitors on the forum a chance to see your site.The primary goal of joining a forum should be to contribute and learn from the community, but promotion certainly isn't out of place, as long as it remains on-topic. In SEO forums, people constantly plug their new directories, tools, articles, etc. These are all appropriate as long as they are subtle, relevant and not overdone.When a specific page, tool or link would provide a great resource or answer to a question in a community, don't hesitate to provide it. Much of the information used to write this article and the SEO Survey tool was provided in forums through links. Just remember to carefully read the terms of use for the forums you post in - many are harsh if they feel someone is there to spam or advertise.
7) Blogging & Comments
Blogging is a very effective way to get natural inbound links, and by having a personal blog at your site, you can more easily make commentary at other sites that link back to you. DO NOT spam blog comments with advertisements; your goal is to create an online reputation you can be proud of and blog owners & visitors will not take kindly to blog spam. The key to effective blogging for links is to make sure you comment relevantly & intelligently about the specific subject in the blog. A well-thought out response to a relevant blog or article can bring not only search engines, but more importantly other readers of the blog to your site through the link. If your content proves interesting, you could build much more than just a single link through your comments.Another important thing to remember is that your link in blog comments may not count at all in the search engines. Many blogs prevent access to these comments or don't provide direct, spiderable links for blog visitors. This, combined with the fact that these comments are buried at least 2-3 links deep from the main page means that you should keep your focus on the visitors you might generate, rather than the search engine optimization you might get.However, you should still be as SE friendly as possible. If the subject matter deals directly with your keyword phrases, you're in fine shape, but if they are on related subjects, it can't hurt to use your keyword phrase(s) once or twice in a longer comment/entry. You should also try to make your 'name' - which is typically the anchor text for your link contain at least one of your kw phrases, but remember to keep it varied and never let it overtake the importance of getting visitors.
8) Renting Pages from Authority Sites
This tactic is not often mentioned, but can be extremely valuable. The premise is to rent, for a monthly fee, a page hosted on a larger or more authoritative site in your industry. You then add content & links on the page to your own site(s) with the anchor text you choose and in the format you select. These are almost like 'advertorials' in magazines, where you provide content that the site links to (hopefully not more than 2 links from the homepage) and then link back to your own site.The fundamental difference between this tactic and simple article hosting is that you approach a site or company that doesn't normally host other people's content about having your information. Although rejection is often likely, the benefits can be phenomenal, as the page itself may rank well for your search terms very quickly.
9) Purchasing Online Advertising
Link building through advertising is exceptionally expensive, but it can bring in good returns if properly managed. Make sure as you buy links that you get the click-through rate from the seller for the past 6 months. You should get a lot of other statistics to review as well - make sure to avoid advertising in places where the seller doesn't have good information on click-through rates, visitors, etc. You'll also have to work around re-direct scripts, links sent through ad networks (like DoubleClick), etc. As long as you are up front and friendly, you'll be able to have some success in this arena as long as you have the funding.
10) Text Link Brokers
Although initial thoughts about link brokers can give a bad impression, this new industry can actually have a positive value on your link building efforts. I recommend against purchasing sitewide links unless your only goal is to build PR (i.e. directories or SEO related sites, etc.). Sitewide links have come to be associated with "manipulation" of the SERPs by search engines and should be largely avoided. However, purchasing text links on specific, related sites surrounded by the content of your choice can be beneficial, if difficult to find.The key to a successful text link is that all the components of natural SEO are there:
Is the page closely related to your site's topic?
Is the link placed in a strategic position - i.e. not in an obvious advertising space or footer?
Is the site related to the topic of your site and the topic of the page?
Is the site spidered frequently by the search engines and do the pages have visible PR?
If the link meets these criteria, it could be very worthwhile. However, be careful to avoid paying high prices for a particular page or site, simply because of its PR. It is more likely that multiple low PR (3,4 &5) pages are worth more to you than a single PR7 or 8.Several lists of text links sellers are available online:
Link Sellers - List of Text Link Ad Sellers
Text Link Brokers - Discussion and some links at SearchEngineWatch Forums
Be wary and always do some search research and asking at the major SEO forums prior to buying from text link brokers. The industry is, sadly, rife with scammers & companies that don't deliver as promised.
11) Unique Tools & Services
By offering specific, relevant free Internet tools/services at your site, you can generate naturally built links. My recommendation is to find a tool or service that isn't currently offered or that you believe you can improve upon. For some industries, this will be much harder than others, but creativity is your best tool. Imagine what automated web service, list of resources or submission-type tool would best benefit you and then build it and offer it on your site.Some excellent examples are listed below (these come straight from my imagination):
For a site about animals, a tool that visually diagrams the phylum/genus/species relationships
For a site about travel, a tool that creates a pre-planned itinerary based on a selection of interests
For a site about real estate, a tool that estimates property value or gives a % chance of selling for a based on time, region & price.
The possibilities are endless and there is little doubt that the web can do automate and make easier hundreds of tasks in any industry. The key, after you have built your tool, is to promote it with industry leaders - send it to bloggers who discuss your subject matter, ask people to use and evaluate it on forums, etc. You can even try to promote it by writing an article about your findings, development or the simple existence of the tool and submitting it across the newswires.
12) Donations & Charity
Many high PR websites are run by charity organizations, open-source technology groups & the like. Contributions of time, money or resources in exchange for links are commonplace and very worthwhile. For this type of link building, relevancy is still important, but you may not be able to find any link partners in this segment if you focus solely on topic-sensitive sites & pages. It may be very worthwhile to donate regardless and see if the links from PR7 & 8 pages can help to boost your importance.In order to find sites like these, I use the PR Search tool at SEOChat to search for terms/phrases like donate, contribute, give, etc. Appending your most broad search terms to these types of words can help you find the sites most likely to pass you a good link. Remember that even if non-profits, charities, etc. don't have a link program in place, they may be more than happy to provide a special link for you if you request it when contributing. If nothing else, these links and the time/money you spend getting them are a great way to sleep better at night.
13) Press Releases
Press releases written by an SEO firm can contain a carefully worded title, well placed keywords and a link to the site that is the subject of the article. SEOs have been using press release services for some time, and as with many other things, the more you spend, the better distribution is. Press releases can also rank well on their own, particularly in the first few days/weeks of release as they receive the 'fresh content' boost in the SERPs. A particularly interesting or well-written press release may even garner the attention of some larger players in the new market, and if your article is picked up by one or several good sources, it can serve as a great boon to traffic and exposure.Success relies on the careful crafting of the article itself - providing excellent, factual information in a way that is interesting to read and relevant to the industry. Hiring a journalism student for $100-$200 an article or a more experienced professional for more may well be worth the money. In any case, the press release needs to be sent through a distribution site. The following are popular in the SEO industry because they offer links, serve to a large variety of sites and provide enough flexibility to let an SEO perform well.
www.prleap.com
www.prweb.com
www.free-press-release.com
www.press-world.com/add
www.pressbox.co.uk
www.inthepress.ru
www.e-xl.com
The top two sites listed are the largest, with the greatest distribution networks, but each site offers its own unique benefits and some are less expensive than others. It is worthwhile, especially if you have the money and are in a competitive arena, to opt for the maximum spend at PRWeb - somewhere around $250 per article. The distribution that is achieved will determine the value of the links and the article. It's also important to keep in mind that duplicate content penalties may hurt you - DO NOT re-publish the press release on your own site.
