Mashup? smashup? what's that.
It's basically a way to build dynamic content provided by the current internet giants (yahoo, google, amazon...) using a specific API.
Building an affiliation shopping portal for instance becomes then quite easy (need a bit of techincal skills), no need to go and grab the products, store then in a db, update them regurlarly. all is done dynamically.
More about it:
http://www.programmableweb.com/howto
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