revealing spelling mistakes - froogal

Came across this article today:

Really wondering if the guy used "froogal" on purpose, to bring traffic to the site (people typing "froogal" in search engines instead of "froogle"). The article just doesn't look right, and www.shoplocal.com have are probably sponsoring the article.

If I am in the tube, and get bored with myself, I will probably pick up the newspaper available on a seat next to me, and start reading through it - just to escape boredom - whatever the content is, regadless the quality of the article, I'll just keep reading until I reach my destination.

but on the internet, things are different - everything is available in a few clicks - and when I come across an article like this, I just loose interest (and trust) in the site, and will probably not visit it again.