Shopping & Wiki = shopwiki

Two guys from DoubleClick have just launched http://www.shopwiki.com. Excellent concept.

The big challenge for shopping aggregators is content - excellent for search engines, it is also a good way to keep the visitor happy, and find all the information he needs from one place.

Shopping.com bought epinion.com for this reason (providing reviews content). But the biggest success story in terms of content management is wikipedia. So it makes sense to use wikis to manage the content of shopping aggregators as well. Provide the technology, and let your visitors create the content for you!!