email communication trick

Found an excellent email in my mailbox today - it was a forwarded email, starting with "Hi Emmanuel,....", with a proper signature, and then a newsletter attached - "Hi Emmanuel, just wanted to check if you had a chance to register for this event bal blah". Oh, the guy is writing to me personally in case I missed the newsletter.

If I had received the newsletter directly (I may have actually, and maybe was it a genuine follow up), I would have probably sent it to the bin directly. But the way this one was crafted, and personalised (even though I am damn sure that this email was sent automatically) caught my attention, and..I eventually checked the event out.

So I guess this is a good trick for the communications you send out, until everyone starts doing it obviously...