Friday, May 19, 2006

Using social sites to target your victims

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Let's say you sell a fantastic Content Management System. And you want people to link from their blog to yours.

=> 1) You need to find a group of people who are 1) Likely to have a "successful" blog 2) who are likely to be interested in your product
=> You then need to make sure that they will be willing to link to your site.

I am Jonathan explains how to use myspace, friendster, tagworld to target the audience. Once you have your target audience, post something like this on their blog: "Hey Matt, thank you for the advice last month - I gave a call to Emmanuel regarding the content management solutions they provide, and we have decided to go for it - could not be more pleased with the results!".

That's it, just have to wait that the bait works - There is still 24h in a day. People haven't got more time than before, and most of bloggers often cut and paste, without really thinking about what they do, just taking info from a source they think is reliable. That's why links baiting works, and why the tactic described by Jonathan is likely to be a success in your quest to find referrals.

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