browe from your mobile or dial 118118

PriceRunner.com has partnered with 118118 to provide with comparison shopping services over the phone -

You are in a shop, and want to check the price of an item, in order to avoid being ripped off? just dial 118 118, and they will run a query on Pricerunner.com on your behalf, and provide you with a list of prices for the item.

I think that's a great idea - browsing these types of sites on your mobile can be a very cumbersome experience. So it makes complete sense to combine the two services to provide with a better solution.

I guess next stage is for 118118 to partner with other sites. For instance, book your taxi online - yo call 118118, provide with your credit cards details, and they book a taxi for you - hassle free, an other great service they could provide. http://www.london-taxi.co.uk/ could do if the site was providing with an easy to use interface, which is definitely not the case - there is a business opportunity here.