marketing his own private life

I came across http://mysuperproposal.com/ recently, run by Rand Fishkin, a SEO expert. I have really mixed opinions about this.

On one end, this is like reality TV. You are embarassed to watch it, but you watch it, and you kind of like it. And when I watched the proposal, I could not wait watching the reaction from his girlfriend.

On the other end, this is even worse than Reality TV. I doubt anything was staged, he is inviting everyone in his living room, in order to get a few links at the end... a bit sad after all.