Sounds easy ..

I was reading about Truemors today, and how Guy Kawasaki used a simple idea to build a hype website.

The site itself could probably be build in a few days, and would cost £0 to a developer . And he could probably have convince a fellow developper to do just that in exchange of shares in his company. So the point is not really how far you can crunch the numbers.

Or is it?

The article is about how easy it is to build a successful "WEB2.0" website, and make money out of it. No need for a business plan, for investment, or even .. hard work. so... "web2.0", "how to make money online", "become rich without efforts"... same message as the 5 spam emails I receive on a daily basis, the infamous magic potion.

Guy Kawasaki is not the guy from next door, who has saved a few $1000 and decided to build a site for fun. He is a professional hype maker, and has been making a living for a while as an "evangelist", writing books, etc ...

So, when he is saying "Life is simple when you can launch a company with a credit-card level debt." I would take it with a pinch of salt - don't run a credit card debt just yet for a website such as truemors. If you are a good earner such as Guy, and if you have a few £1000 to waste, then go for it, could be fun. but if you don't have any knowledge of marketing, no huge savings to play with, DON'T DO IT! IT IS NOT EASY. Play the lottery instead, you may stand a better chance.