"I am rich" iphone application
http://www.foxnews.com/story/0,2933,399461,00.html
Buy something you don't need, at a cost you cannot afford, to impress people you don't like...
Someone published an application which basically does nothing - it just let people know that you are rich enough to afford buying it...
Which is a good pricing strategy after all, used by many companies. When I started writing my business plan, "experienced" people told me that I should not focus too much about the actual product: you don't care about the actual product, focus on your market, and how much you can sell your product/services for.
And if you get the right exposure, you can sell something which is worth nothing, at the highest cost! a shame the application was taken off the apple's website...
Labels: marketing




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