It is relatively simple to track traffic from any emails you send. You just need to add some information at the end of the links you include in your email.
Example: I want to track clicks from my email signature.
Current link:http://www.netleap.co.uk
New link: www.netleap.co.uk?utm_source=EIDE&utm_medium=email&utm_campaign=Reply
Details:
utm_source: the actual source, I put my name to specify that the email comes from me
utm_medium: the actual medium. Here it is email
utm_campaign: gives you the opportunity to be more more specific. I have 2 different signatures, depending on whether it is a new email, or a reply email. I put "Reply" in my reply email signature.
What's next
- Each employee of your organisation can have a custom web link, to track who is driving traffic to the company website.
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