Tip 1: Choosing content for adsense ads

I keep sharing tips everyday with colleagues, friends and clients, and thought that it would actually be a good material for this blog. Instead of just keeping this blog as a log file, and writing only about things I come across and find interesting to blog about, I thought I could also post some daily tips about web development, web design or online marketing in general.

Here we go - the first tip is how to optimise your content for Google Adsense. You may want to control what content Adsense should base their results on. In the old days, you just had to hope that your page was semantically making sense, and that it would pick up the right keywords.

you can now specify which content you want to be used for the ads:
https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=23168

You may think - oh right, well, let's put " secured loan" as content and make £1 out of each click. Why not, but if your site is about gardening, it is not very likely that people will click very often on the links displayed by google about "secured loan".

On the other hand, it is very useful to optimise the revenue you make out of your ads.
1) GO to adwords
2) Select the topic of your page: "my topic"
3) Use the suggestion tool to check out what are the most expensive keywords for this topic
4) Stick these keywords in the google ad section of your page.